![]() Toyota’s increasingly unfashionable image – particularly among our readers – probably didn’t help matters, either. The disappointing performance came about mainly as a result of a significant price hike (due to the depreciating ringgit), but an ageing lineup could be blamed as well – this despite the launch of the facelifted Camry, Avanza and Rush, as well as the tax-exempt Camry Hybrid in 2015. ![]() Almost every brand struggled to sell cars in the first quarter of 2016, but the world’s largest carmaker was probably hit hardest – as of March, the company sold just 10,216 vehicles, putting it not just well behind Honda, but behind Nissan as well. So imagine our surprise when we found out just a month later that the rug had unceremoniously been pulled under Toyota’s feet. Remember when Toyota was the leader in the non-national market? You won’t have to jog your mind too far back – the Japanese carmaker last topped the sales charts in 2014, and was still vying with Honda for the title until the last month of last year, ultimately losing its long-held crown to its closest rival.
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